Why is that?
The answer lies in understanding what wearables do…or rather, what they don’t do. Simply put: wearable devices collect and report data; they aren’t smart.
To be sure, reporting data is a good first step because it allows folks to understand, for example, how many steps they took. Or, how many calories they consumed. Knowing this, they can then aim to make better choices the next day (or next meal). So society owes a debt of gratitude to companies like FitBit or UP by Jawbone because they created a new product category predicated on giving people access to more data.
But there’s new product category that takes things one step further: devices that respond to the data they collect. These products are “smart.” The attendees at CES must have intuitively understood this…and therefore recognized the value in a product that actively makes their lives better.
A ReST Bed™ is like a wearable in that it collects and reports your sleep behavior….but it is beyond a wearable in that it uses that data to automatically and in real-time adjust the bed to your needs/preferences. The bed is smart. It’s a solution to help you sleep better.
How will wearable device companies evolve beyond data collection…to become smart?